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Digital marketing is marketing that makes use of electronic devices(computers) such as personal computers,smartphones,cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and Social Networks.Social Media Marketing is a component of Digital marketing. Many organizations use a combination of traditional and digital marketing channels

The term 'digital marketing' was first used in the 1990s.In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. In 2012 and 2013 statistics showed digital marketing remained a growing field.

Digital marketing is often referred to as 'online marketing' or 'internet marketing'. The term 'digital marketing' has grown in popularity over time, particularly in certain countries. In the USA 'online marketing' is still prevalent, but in the UK and world wide, 'digital marketing' has become the most common term, especially after the year 2013.

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.

The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing. Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge.