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As web professionals, we’re always looking for ways to improve our knowledge and skills. Tips, tricks and checklists are often one of the most underused yet potentially useful models of providing great, quick and easy to follow pieces of useful information.

Appropriate colours and fonts:
font size/style helps with legibility use the same colours to reinforce your branding keep your colours and font style as minimal as possible, so it looks simple and cohesive colour evokes emotion/actions. From a design standpoint green means go and red means stop. Make sure you test this theory when choosing the colour for action buttons because sometimes colours you don’t expect to get many clicks will out perform the one you thought would do best.

Use of negative space:
provide breathing room for your content (text or images) just because there’s space doesn’t mean you need to fill it up provide page breaks use white space (like Apple does)

guides the reader’s eyes if the page is centred, keep it consistent or it will look messy and not legible Your website is your first impression to prospective customers so make sure it’s a good one. If you don’t have a design background (as a lot of us don’t) then hire a professional. It’s really worth budgeting for when setting up your company’s online presence. We hope this helps you as you start your business or if you are looking to improve your current company or personal website.

Hire a professional website designing company: Always work with a specialist not with the cheapest designer available. As your website creates your brand image it should be compelling enough to leave a positive imprint on to the mind of people who visit your website. A website is not only about a good design but it should serve all the strategic purposes for which it is being designed.

Target Audience: Website should hit the right target otherwise it would not be able to convert the audiences into the actually buyers. The look and feel of the website, the color schemes, the arrangement of the content should be done accordingly.

Easy Navigation: For every search made on Google, users get thousands of results. It becomes imperative for every website to arrange content in a way that is intuitive to users otherwise user will navigate away to some other website. Ideally, important piece of information or the link of the page containing the information should be available on the home page itself.

Produce Amazing Content

Content is still king, and holds more weight than ever. Make sure the content that your design is supporting is extraordinary. Providing content that is thought-provoking and novel is the easiest way for websites to gain traction in the digital world. Having incredible content is the first step, and your design can be the understated factor that can create a viral marketing effect. We hope you find these design tips useful and can incorporate them into future designs. If you’d like to hear more about trends and best practices in the creative community, attend the HOW Design Live Conference. We’re excited to be speaking and exhibiting at the world’s biggest gathering of design & marketing professionals.

Incorporate Big Buttons

Use big buttons to optimize your design for conversion. They also look great on tablets and smartphones. A large button and prominent call-to-action might seem aggressive, but it is effective. It makes things simple for the user. Help your visitors easily get what they are looking for without any difficulties.

Consider Vertical Scrolling

Vertical scrolling might not be a great fit for every web design, but it’s definitely a trend worth considering. With the popularity of portable web devices, it’s only smart that designers think about creating an effortless experience for their user. Product tours are beginning to transition to the one-page layout where all you need to do is scroll down to navigate through the content. Pinterest really revolutionized this model, with infinite scrolling, and even sites like Google images followed suit after the large rise in popularity.

Drop In Full Screen Photos

Many landing pages are now incorporating large photo backgrounds. These visual elements are sure to engage your audience. Use large photos to create engagement with your audience. Choose relevant photographs that blend well with the rest of your site and this technique can really capture your visitor’s attention. Also repurpose them for photo sites like pinterest, instagram, etc. This will improve brand consistency and recognition.

Select Unique Typography

Make your design stand out by opting for original typography, other than overused fonts like Arial. Guide your reader to important content by adding contrast to headlines with carefully selected typography. The visual hierarchy of your site can easily be guided by particular styles, sizes, and family of fonts. Using unique typography is an easy way to take your design to the next level.

Focus Design on User Experience

Before even starting the creative process, know exactly what you’re trying to accomplish with your design. Identify who your audience is, what the main purpose is, and what type of effect you want it to have on users. Your design will effortlessly become more intuitive when you consider those factors. All of the following tips influence the user experience, and are creative ways to optimize your design. For more information on UX design, take the advice of Silicon Valley experts and follow the 4 Rules for User Experience Design we’ve outlined in a recent article.